Post by account_disabled on Mar 12, 2024 7:07:42 GMT 2
Often, in conversations, I hear myself say: “I don't want to be a brand, I'm a person” , as if I were urging people to take on the identity of a company logo or the shape of a box of pasta on the supermarket shelf. I would like to clarify this once and for all . At the basis of the communicative need of every human being, who wants to take advantage of the enormous opportunities of digital communication, is being recognizable by the people who appreciate it. Just like a company logo, your face and name are simple identifiers, useless if they convey nothing.
The sole purpose of your face-shaped reminder is to associate it with a memory, an India Mobile Number Data emotion, a positive perception. Ultimately, your face, like the brand on your company van, is useless if it doesn't bring with it a feeling of trust in those who recognize it. Design is important, it denotes care, preparation. How you present yourself is preparatory to putting the interlocutor in the right direction, however it is a matter of a few seconds: if it is not supported by a communication aimed at the needs of the other, which makes your passion and availability shine through, you risk having created a great brand, but one that lacks history, empathy and emotion. You can just be a brand by saying you want to be a person, or be a person that others have expectations of.
If you take the second path you are a Brand. Tell me who you areMAKE YOURSELF A BRAND Be authoritative and inspire trust Trust is built word after word, action after action, strategy after strategy, always keeping the concept of coherence in mind. This book will help you create a strategic vision of your online presence for business purposes BUY ON AMAZON avatar Riccardo Scandellari Trainer and consultant in Marketing, Branding and Communication . I have faith in people who want to grow, work and train. I believe in elegant, ethical and creative marketing. I wrote the books: Make Yourself a Brand , Tell Me Who You Are , Rock'n'Blog , Promote Yourself and Net Branding . THERE ARE 2 COMMENTS loredana 25 October 2018 at 9.38pm Companies often overlook this aspect, because it is considered something to save money on, which can be done in house with a family member or close relative.
The sole purpose of your face-shaped reminder is to associate it with a memory, an India Mobile Number Data emotion, a positive perception. Ultimately, your face, like the brand on your company van, is useless if it doesn't bring with it a feeling of trust in those who recognize it. Design is important, it denotes care, preparation. How you present yourself is preparatory to putting the interlocutor in the right direction, however it is a matter of a few seconds: if it is not supported by a communication aimed at the needs of the other, which makes your passion and availability shine through, you risk having created a great brand, but one that lacks history, empathy and emotion. You can just be a brand by saying you want to be a person, or be a person that others have expectations of.
If you take the second path you are a Brand. Tell me who you areMAKE YOURSELF A BRAND Be authoritative and inspire trust Trust is built word after word, action after action, strategy after strategy, always keeping the concept of coherence in mind. This book will help you create a strategic vision of your online presence for business purposes BUY ON AMAZON avatar Riccardo Scandellari Trainer and consultant in Marketing, Branding and Communication . I have faith in people who want to grow, work and train. I believe in elegant, ethical and creative marketing. I wrote the books: Make Yourself a Brand , Tell Me Who You Are , Rock'n'Blog , Promote Yourself and Net Branding . THERE ARE 2 COMMENTS loredana 25 October 2018 at 9.38pm Companies often overlook this aspect, because it is considered something to save money on, which can be done in house with a family member or close relative.