Post by account_disabled on Jan 8, 2024 9:10:50 GMT 2
Yamaha announces policy for 2019, preparing to fully penetrate the Thai motorcycle market, ready to launch 2 new models. Mr. Shigeo Hayakawa, Chairman of the Executive Board, Mr. Phongsathorn Uamongkolchai, Vice Chairman of the Executive Board Along with senior executives of Thai Yamaha Motor Company Limited, attended the policy announcement for the year 2019. This year, Yamaha aims to grow against the trend, increasing sales to 285,000 units, continuously penetrating the market at full capacity. Ready to deliver motorcycles in every segment in 2019. At this event, Yamaha sent 2 new models to invade the market immediately with Modern Family Automatic motorcycles like the new Yamaha Freego!! Size 125 cc.
Fully loaded on every route. and the new C Level Executive List Sport Moped motorcycle, Yamaha Exciter 150 cc, King of Street, new design, invading the Thai motorcycle market. The announcement of the policy for the year 2019 was held at Centara Grand Hotel Central World Bangkok recently. Yamaha clearly emphasizes its policy in 2019, launching two new models to welcome the era. Aiming to grow against the trend and penetrate the market, increasing sales in every area. Strengthen with new cars in every segment. Thai Yamaha Motor Company Limited, the manufacturer and distributor of Yamaha motorcycles, moves forward with full penetration into the motorcycle market in 2019, ready to strengthen with new product models. All segments complete Promoting policies under the slogan "BEYOND THE LIMITS" to create a continuous competitive advantage in the market. The target is to grow by 6% through product development strategies.
Marketing strategy both offline and online To meet every target group Ready to increase the 3S network strategy of sales (Sales), service (Service) and spare parts (Spare Parts), aiming to make sales against the current economic trend at 285,000 units in 2019, with the goal of increasing market share. At least 16.2%, starting with the launch of 2 new models to welcome the era with Yamaha Freego, a modern family automatic car, size 125 cc, and Exciter 150 Adrenaline of new excitement. Mr. Shigeo Hayakawa, Chairman of the Executive Committee, Thai Yamaha Motor Company Limited, said, “The overall motorcycle market in 2018 had a growth rate of 1.1%, with total registrations approximately 1.79 million.
Fully loaded on every route. and the new C Level Executive List Sport Moped motorcycle, Yamaha Exciter 150 cc, King of Street, new design, invading the Thai motorcycle market. The announcement of the policy for the year 2019 was held at Centara Grand Hotel Central World Bangkok recently. Yamaha clearly emphasizes its policy in 2019, launching two new models to welcome the era. Aiming to grow against the trend and penetrate the market, increasing sales in every area. Strengthen with new cars in every segment. Thai Yamaha Motor Company Limited, the manufacturer and distributor of Yamaha motorcycles, moves forward with full penetration into the motorcycle market in 2019, ready to strengthen with new product models. All segments complete Promoting policies under the slogan "BEYOND THE LIMITS" to create a continuous competitive advantage in the market. The target is to grow by 6% through product development strategies.
Marketing strategy both offline and online To meet every target group Ready to increase the 3S network strategy of sales (Sales), service (Service) and spare parts (Spare Parts), aiming to make sales against the current economic trend at 285,000 units in 2019, with the goal of increasing market share. At least 16.2%, starting with the launch of 2 new models to welcome the era with Yamaha Freego, a modern family automatic car, size 125 cc, and Exciter 150 Adrenaline of new excitement. Mr. Shigeo Hayakawa, Chairman of the Executive Committee, Thai Yamaha Motor Company Limited, said, “The overall motorcycle market in 2018 had a growth rate of 1.1%, with total registrations approximately 1.79 million.